Top 5 Fashion Games in Europe Q1 2022: Performance Overview

In the first quarter of 2022, the top 5 fashion games in Europe demonstrated varied performance metrics across downloads, revenue, and active users. Below is an overview of each application's trends based on data from Sensor Tower.

Hair Challenge from Rollic Games saw fluctuating weekly revenue, peaking at around $392 in early January before gradually declining to $112 by late March. Weekly downloads were robust, starting at 560K in late December and decreasing to 242K by the end of March. Active users mirrored this trend, beginning at 1.79M and dropping to approximately 1.27M.

Love Fantasy: Match & Stories by Appzoa Tech Co., Limited experienced an increase in weekly revenue, culminating at around $11.4K by the end of March. Weekly downloads, however, declined from 774K in late December to 172K by the end of the quarter. Active users followed a similar downward trajectory, starting at 1.45M and ending at 582K.

Project Makeover from Magic Tavern, Inc. maintained a high weekly revenue, reaching approximately $791K in early January and ending the quarter at around $613K. Weekly downloads decreased steadily from 410K in late December to 145K by late March. Active users began at 1.92M and saw a reduction to nearly 1.47M by the end of the period.

Outfit Makeover by SUPERSONIC STUDIOS LTD started with minimal revenue but managed to achieve a modest peak of $83 in late January. Weekly downloads peaked at 446K in late January before falling to 177K by the end of March. Active users showed a positive trend, rising from 49K in early January to 340K by the end of the quarter.

Hair Dye! from Crazy Labs did not generate revenue but showed significant download activity, starting at 398K in late December and ending at 164K in late March. Active users began at 1.15M and concluded the quarter at approximately 629K.

For more detailed insights and data on these applications, visit Sensor Tower.